Real couples talk about contraception many times in the course of a relationship, but these conversations are kept behind closed doors.
It is governments and large organizations who dominate the public discussion about contraception and it bears no resemblance to the way couples talk to each other about one of the most important decisions in their lives.
As a result, the public, and particularly young people, are alienated from the discourse on contraception and disconnected from the current movement to help women and girls who want to, but who can’t, exercise control over their fertility because they have limited or no access to contraception.
Imagine if we could change that? What if the world’s most successful and beloved couples agreed to be filmed talking to each other about contraception? Imagine Michelle and Barack Obama, aka the First Lady and the President, talking to each other about who first raised the issue, how that first conversation went, what methods they like and don’t like, how they decide what to use and who decides.
Would they admit to ever arguing about contraception and talk about how they resolved the conflict? Would they reveal where they get their contraceptive information from and how they feel about couples who can’t get access to contraception; who can’t even talk about it together? And what would they say to each other about how their lives and their relationship would be different, if they had never been able to use contraception?
Imagine if this entire conversation was unscripted and captured on film, so that its honesty and authenticity was beyond question? It’s hard to imagine, I agree, but I would bet that by allowing the world to watch the most inspiring couples have the contraception conversation, hundreds of millions of women and girls, and men and boys, would feel like they had been given permission to do the same.
And that’s exactly the kind of environment we need now, to normalize a taboo subject and unlock the power of contraception to save lives and improve the quality of life for the hundreds of millions of girls and women who will never reach their full potentials if they cannot control if and when they get pregnant.
Thank you Melinda Gates
A few years back Melinda Gates planted the seed for this idea in an historic TED address when she talked openly about contraception in the context of her own sexual relationship and said:
“This year, if you think about it, over a billion couples will have sex with one another — couples like this one, and this one, and this one, and yes, even this one — [showing a picture of herself and Bill Gates]…But for an idea that is so broadly accepted in private, birth control certainly generates a lot of opposition in public”.
Her comments were captivating in their candor. She got the world’s attention and she’s held it ever since with initiatives like the Family Planning Summit and Family Planning 2020 (FP2020) — a global effort to meet the contraceptive needs of an additional 120 million women by 2020.
But as Melinda Gates will admit, progress is not fast enough. Today, some 214 million married/partnered women still don’t get the contraception they want, and that number explodes to 570 million if we add in the estimated 360 million single women and girls who face the same situation.
We need to try new approaches
So why not create a new campaign — the Real Conversations About Contraception Campaign — and engage our most beloved couples — those who are immediately recognized by hundreds of millions, who are highly successful in their chosen fields, and influential among young people.
Couples like Shakira and Gerard Pique, Jessica Biel and Justin Timberlake, Gisele Bündchen and Tom Brady, Luciana and Matt Damon, Tina Fey and Jeff Richmond, Jada Pinkett Smith and Will Smith, Isla Fisher and Sacha Baron Cohen, Jelena Ristic and Novak Djokovic, and Mirka and Roger Federer.
Let’s invite the couples who command national audiences in the countries where lack of access to contraception is contributing to tragically high numbers of teen mothers and maternal and child deaths — couples like Aishwarya Rai and Abhishek Bachchan from India, Omotola Jalade-Ekeinde and Matthew Ekeinde from Nigeria and Nia Zulkarnain and Ari Sihasale from Indonesia.
The campaign could enlist award-winning Hollywood, Bollywood, and Nollywood talent to film these couples speaking to each other about contraception in their own intimate, family settings — in their own homes.
The world’s best creative agencies could build a global campaign around these videos and distribute them widely on social media allowing the world to watch, comment and share. You could even invite couples everywhere to turn their phones on each other and record and upload their own “real conversations about contraception”.
Imagine hundreds of thousands of conversations ranging from celebrity couples in Los Angeles to teen couples in Lagos to married couples in Lahore all having what amounts to the same, essential conversation.
And what if this campaign partnered with the groups who are using technology to get contraceptive information, products and services directly to women? The 570 million women in the world who want to use modern contraception represent one of the largest, under-served markets in the world. Pharmaceutical companies are producing ever better contraceptive products – longer lasting and with fewer side-effects – while for-profit and not-for-profit startups like nurx, The Pill Club, Lemonaid Health, Women on Web and Muso Health are finding ways to deliver contraception and safe abortion right to a woman’s doorstep. The vast private sector is still a relatively untapped source in the fight for fertility control.
Who can make this happen?
It will take a bold and brave set of champions to bring this idea to life.
Don’t underestimate for a minute the forces that will line up against the idea of unleashing a global wave of “real conversations about contraception”.
But above all it will depend on some very extraordinary couples with a deep commitment to gender equality, the health and development of girls and the future of our planet to step up and agree to leverage their love to liberate one of life’s most essential conversations and return it to the women and girls, and men and boys, who need to be able to have it.
The stakes are high. The conversation about contraception, particularly for women and girls, can mean the difference between life and death, sickness and health, and a future worth living.